The association Mémoire des Olonnes strives to preserve and promote local history and traditions.
It manages the Museum of Popular Traditions and organizes events.
It collects local customs from the elderly, searches for documents, studies on the history of the Pays d’Olonne, safeguarding heritage, guided tours of the town of Olonne.
It participates in the European and Country Heritage Days, in the Night of Museums.
At the museum, guided tours for groups of adults and children, free visits where visitors discover life in the Pays d’Olonne at the beginning of the 20th century through a rural interior, costumes and headdresses, traditional crafts, tools of the salt worker, peasant, of the winegrower, the still of the distillers, a class of documents and objects from the 1914-1918 war.
